Category Archives: Persuasive

Dan Gilbert asks, Why are we happy?

Featured post by Michel P.

This talk by Dan Gilbert is a nice follow-up to an earlier post (“The happy secret to better work”).

My take:

Here, Dan shares scientific experiments supporting the fact that happiness can and should be something we create within ourselves and not something external circumstances dictate us.

This is perhaps the best ‘scientific explanation’ I have ever seen as to why people who have all the reasons to be unhappy (such as disaster-striken people) are often so resilient and no less happy than well-off people in the best part of the world.

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Sheena Iyengar: How to make choosing easier

We all want customized experiences and products — but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.

My take:

“Prevent choice overload, enable better decisions”

Making decisions is part of our jobs, and I would argue that it is in fact part of everyone’s job. The choices each employee makes certainly don’t have the same individual consequences, but they collectively make or break the company’s culture, efficiency and ultimate success. How well do we understand the ramifications of the choices we make on a daily basis, sometimes very quickly? How do we help ourselves, and others who need to make decisions based on our input, in making better decisions faster? Sheena Iyengar offers four simple techniques. Continue reading

Seth Godin on standing out

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

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