We all want customized experiences and products — but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.
“Prevent choice overload, enable better decisions”
Making decisions is part of our jobs, and I would argue that it is in fact part of everyone’s job. The choices each employee makes certainly don’t have the same individual consequences, but they collectively make or break the company’s culture, efficiency and ultimate success. How well do we understand the ramifications of the choices we make on a daily basis, sometimes very quickly? How do we help ourselves, and others who need to make decisions based on our input, in making better decisions faster? Sheena Iyengar offers four simple techniques.
Watch this video on TED.com here.